Jasmine Fearnley

Senior Associate

+441133401680

+447733797193

photo for Jasmine Fearnley

What can I do for you

Jasmine advises a wide range of clients across multiple sectors on how best to protect, commercialise and enforce their IP rights. She helps clients to develop and implement proactive IP strategies which are aligned with their commercial objectives and which optimise return on investment.

What do others say

Listed as an “Associate to Watch” in Chambers & Partners, Jasmine is noted for her experience advising businesses on their international brand protection. Clients say that Jasmine “offers commercial and pragmatic advice tailored to achieve the best outcome for clients”, is “intelligent, proactive and friendly” and “understands complex matters”.

Supporting your ambitions

Jasmine’s expertise in brand protection and enforcement helps clients to develop and implement strategies to create, scale and defend their brands worldwide. She also provides strategic, commercially-minded advice to help clients manage and resolve IP disputes, which is backed by her experience managing trade mark registry proceedings in the UK and EU and having litigated in the Intellectual Property Enterprise Court.

What else should you know?

As well as specialising in intellectual property, Jasmine has a background in reputation management issues (including defamation). She therefore understands how reputation is at the heart of any brand and how being able to effectively protect clients’ brands and reputations is key to long-term success.

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What our clients say about us

“I think Mills & Reeve are a wonderful firm. The support they have provided to us in a really difficult area has been brilliant, collaborative and commercially minded. The team were absolutely wonderful and a joy to work with. Amazing advice and support and a real collaborative effort with us. I can't thank them enough for getting us through some really tough times and doing so with an amazing can-do attitude.”

“They are friendly, fast, always available and always on top of the game. I tend to judge my legal team against the other side's legal team and never doubt Mills & Reeve is the better of the two.”

“All interactions have been very clear. Responses to questions have always been very swift and unambiguous. Our company, and my family, have used various services in Mills & Reeve with the same level of satisfaction.”

“I value the fact that Mills & Reeve are recognised as a good place to work in the UK Best Companies survey. This aligns with the values of our business and means that Mills & Reeve can share what is required to achieve this status with our business.”

As many clients will testify, too many lawyers deliver the required legal expertise but fail to deliver an outstanding client experience. Which is why we always listen to our clients and constantly ask ourselves what we can do to deliver the results you expect.

You expect a close and attentive working relationship, with a lawyer that is responsive and available when you need them. You also want clear, pragmatic and commercial advice tailored to your needs, and transparency and certainty on costs. We completely agree. That’s why every day, through our culture and approach we are committed to delivering the exceptional results and service our clients expect of us.

Related sectors and services

  • Brands
  • Copyright
  • Designs
  • Intellectual property disputes
  • Intellectual property strategy
  • Patents
  • Transactional intellectual property
  • Brands - trade marks and designs

Contact Jasmine